A Bathing Ape
History
A Bathing Ape was founded in 1993, by Nigo and
was one of the first Japanese urban brands. The clothing
line known as "Bape" first started by making T-Shirts. The
company started out of the Harajuku area of Shibuya in
Tokyo and later became one of the most popular brands in
the world.
The famous logos and themes come from the movie
"Planet of the Apes". The name comes from a very popular
Japanese saying "bathing in lukewarm water" which shows
how Japan’s youth will follow popular trends. Before Nigo
had his company he worked for a very popular Japanese
magazine "Boon" , which was geared to urban
trends.
Now Bape makes shoes (Bapesta), jeans, hats,
belts and more. They even have limited edition toys that
many people in the "Shoe Game" like to collect. Nigo not
only owns a clothing line, he also has a record label Ape
Sounds, Bape TV, Bape Café, Bape Gallery, and Bape Cuts.
With all his success his shops are still very exclusive
and you can’t find them everywhere like other shops. Nigo
opened the first store in the US in New York
2004.
Nigo also hooked up with Pharrell to help him
design his Reebok line "Ice Creams" and his Billionaire
Boys Club clothing line, and the rest is history. Nigo
has come along way and hard work ALWAYS pays off at the
end. He can be seen in the most expensive cars money can
buy or you might catch him smiling often showing off his
icy diamond grill.
He lives in one of Tokyo’s finest areas
"Roppongi Hills" in a house worth $30 million......YES
$30 MILLION. Nigo and his company, A Bathing Ape takes
the "Shoe Game" to another level. You can see Jay Z, Lil
Wayne, Pharrell, Young Jeezy, and many others rocking the
highly sought after "A Bathing Ape Collection". A Bathing
Ape is very expensive, but sometimes in life you gotta
spend lots of money to be in style.
|